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Live Union and Metro’s Campaign

Metro has been running a fantastic campaign to engage creatives with the diverse advertising opportunities that the paper offers. Live Union was on board to product a live experience celebrating the culmination of the campaign.

A competition was run by Metro, in partnership with the D&AD, encouraging creatives to design a cover wrap that would inspire readers on their morning commute. They chose ten finalists and the winner adorned the Metro in April, reaching 1.3 million Londoners. It’s hard to think of another example of a creative getting their non-commercial work so widely distributed. Metro plans to run this competition again so if you fancy getting involved you can find out more here.